Tuesday 17 September 2013

Google Analytics Individual Qualified - Topics Covered

Revision Topics List

I'm going to break down my revision notes by topic as laid out on the Google Analytics Test website.

  • Accounts & Profiles
  • Google Analytics Tracking Code
  • Advanced Segments
  • Google Webmaster Tools
  • Browsers & Operating Systems
  • In-Page Analytics
  • Content Experiments *
  • Intelligence Events & Custom Alerts
  • Cookies & Sessions
  • Internal Site Search
  • Custom Reports
  • Mobile Devices
  • Custom Variables
  • Multi-Channel Funnels
  • Dashboards, Shortcuts & Sharing
  • Profile Filters & Profile Settings
  • Dimensions & Metrics
  • Real-Time Reports
  • Domains & Subdomains
  • Regular Expressions
  • E-commerce & Revenue
  • Search Engines & Search Engine Optimization
  • Events & Virtual Pageviews
  • Social *
  • Geography & Localization
  • Table Views & Table Filters
  • Goals & Funnels
  • Time & Annotations
  • Google AdSense **
  • Traffic Sources & Campaigns
  • Google AdWords & Search Engine Marketing
  • Visitors, Visits & Pageviews

Accounts & Profiles

Notes from Google Analytics Developers Guide

  • You may have up to 50 views (profiles) in any given Analytics account.
  • If you want to provide administrative access to other users of an account, those users will be able to see and modify all view (profile) data for all websites being tracked in the account.
  • You cannot migrate historical data from one account to another. Thus, if you set up an account for a web property and then later want to move tracking to a separate account, you cannot currently migrate the data from the old account to the new account
  • When you already have a functioning view (profile) for an existing website, and you add an additional view (profile) later on in time, the additional view (profile) will not contain the historical data that you see in the view (profile) created earlier.
  • You share your Analytics reports with other people who have Google Accounts.

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