Google Analytics Individual Qualified - Topics Covered

Revision Topics List

I'm going to break down my revision notes by topic as laid out on the Google Analytics Test website.

• Accounts & Profiles
• Google Analytics Tracking Code
• Advanced Segments
• Google Webmaster Tools
• Browsers & Operating Systems
• In-Page Analytics
• Content Experiments *
• Intelligence Events & Custom Alerts
• Cookies & Sessions
• Internal Site Search
• Custom Reports
• Mobile Devices
• Custom Variables
• Multi-Channel Funnels
• Dashboards, Shortcuts & Sharing
• Profile Filters & Profile Settings
• Dimensions & Metrics
• Real-Time Reports
• Domains & Subdomains
• Regular Expressions
• E-commerce & Revenue
• Search Engines & Search Engine Optimization
• Events & Virtual Pageviews
• Social *
• Geography & Localization
• Table Views & Table Filters
• Goals & Funnels
• Time & Annotations
• Google AdSense **
• Traffic Sources & Campaigns
• Google AdWords & Search Engine Marketing
• Visitors, Visits & Pageviews

Accounts & Profiles

Notes from Google Analytics Developers Guide

• You may have up to 50 views (profiles) in any given Analytics account.
• If you want to provide administrative access to other users of an account, those users will be able to see and modify all view (profile) data for all websites being tracked in the account.
• You cannot migrate historical data from one account to another. Thus, if you set up an account for a web property and then later want to move tracking to a separate account, you cannot currently migrate the data from the old account to the new account
• When you already have a functioning view (profile) for an existing website, and you add an additional view (profile) later on in time, the additional view (profile) will not contain the historical data that you see in the view (profile) created earlier.
• You share your Analytics reports with other people who have Google Accounts.

How to Get Top Search Queries Data from Webmaster Tools API

Here's how to get a .csv file of your latest Search Query report from the Google Webmaster Tools API.

Go download the gwdata.php api file here.

Here's sample code from the docs which grabs a .csv of your latest Search Query report and saves it in the same folder.

<?php
include 'gwtdata.php';
try {
$email = "XXXXX";
$password = "XXXXX";
# If hardcoded, don't forget trailing slash! $website = "http://nerdygoodness.wordpress.com/";
# Valid values are "TOP_PAGES", "TOP_QUERIES", "CRAWL_ERRORS",
# "CONTENT_ERRORS", "CONTENT_KEYWORDS", "INTERNAL_LINKS",
# "EXTERNAL_LINKS" and "SOCIAL_ACTIVITY".
$tables = array("TOP_QUERIES");
$gdata = new GWTdata();
if($gdata->LogIn($email, $password) === true)
{
$gdata->SetTables($tables);
$gdata->DownloadCSV($website);
}
} catch (Exception $e) {
die($e->getMessage());
}
?>

I've run this code to get the top search query report from my other blog nerdygoodness.wordpress.com. The results of which can be seen here.

Google Analytics Individual Qualification - the journey begins

I've decided to prepare for the Google Analytics Individual Qualification.

I'll document my progress here in the hope that it helps someone else who wants to actually know what they're talking about.

I've listed some of the Revision Resources I'll be using here